Welcome to a nostalgic tour among yesterday's marketing.Husqvarna has a proud history of innovation.
User instructions for sewing machine number 2, from 1874.
The cover of the bicycle and accessory catalogue of 1903. In addition to the bicycle picture, the company proudly shows the gold medal from Paris 1900.
The firearms catalogue of 1913 - today a rarity - was excellently designed.
Motorcycle advertisement for Husqvarna, 1917.
Sheet metal sign for Husqvarna meat grinders.
Brightly colored bicycles instead of glossy black ones, was the news in the catalogue of 1931.
The Novo free wheel hub as presented in the catalogue of 1931.
Gunnar Kalén posing with the 8 motorcycle models of 1932.
The ice cream machine used to be a very popular product.
The stubborn rumour about the Husqvarna bicycles being heavy pedaled was met with posters like this.
The unique construction and design of the rear reflector of the Husqvarna bicycles in the 1950's.
Husqvarna automatic sewing machines.
In order to reach a wider clientele, Husqvarna used this exhibiton and demonstration bus in among other countries, West Germany.
Ulla Edin, now an actress, but back then mostly known for her affiliation with the Miss Sweden competition, posing with a Husqvarna lawn mower.
Advertisement poster from Husqvarna's brief but intensive outboard motor period in the 1960's.